Berlin, GERMANY, 19 June 2013 – SponsorPay, the world’s leading value-exchange advertising platform, announced today that the company’s mobile revenues in May 2013 were 308 percent higher than in May 2012. This growth has fueled the company’s expansion with the hire of senior executives in developer relations and finance in the San Francisco and Berlin offices, respectively.
SponsorPay’s mobile revenues in May 2013 were 308 percent greater from a 355 percent increase in transactions* compared to the same month last year – mobile now forms more than half of the company’s overall business. These results reflect an industry trend in which mobile is becoming an increasingly popular platform for entertainment, including games, music services, social networking and communication. Games, in particular, command one-third of all time spent on mobile devices. Simultaneously, the number of mobile gamers in the US is expected to hit 121 million this year, rising to 141 million in 2014. In response to these developments, brands are shifting their attention to mobile advertising – an estimated $7.29 billion market this year in the United States alone.
“We’re committed to help resolve some of the key monetization and user acquisition challenges facing the industry today,” said Janis Zech, CRO and cofounder of SponsorPay. “Our mission is to drive value in the mobile app ecosystem, and enable developers to focus their energy and passion on creating great apps.”
This time it’s a camel. GIECO’s “Happier than…” campaign returns to tell us that saving hundreds of dollars on car insurance makes customers happier than a camel on hump day. The message is simple and has resonated well with audiences who have made this ad go viral. GIECO achieved ad success by sticking with what works for it and making a video that is both short and humorous.
Share it next Wednesday!
Inside Social Apps in San Francisco brought together leaders from the mobile app ecosystem to discuss various challenges faced by the industry.
SponsorPay helped shape the dialogue by organising a workshop on “How Developers Can Successfully Monetize the Multi-Platform Landscape on iOS & Android.” Projjol, our VP of Marketing and Business Development, directed the discussion among executives from some of the hottest companies in the space:
Chris Akhavan, President of Publishing, Glu Mobile
Tom Hess, Lead Producer, DeNA
Mike DeLaet, SVP Business Development, Kabam
Alex Rosen, Director of Prod Mgmt & BI, GREE
The panel delivered compelling insights into how these publishers are taking advantage of the booming global trends in gaming. Here are some key takeaways that had the audience thinking:
SponsorPay’s Friday birthday celebration was a good time had by all! Employees and alumni from our offices all over the world came together to celebrate the growth of SponsorPay in just four short years. The venue, a old water plant converted into an event space, provided a perfect Berlin-style atmosphere to gather and enjoy an evening together.
We are very proud of what we have achieved thus far and are looking forward to planning many more birthday parties to come. Enjoy these pictures of the event below!
SponsorPay is turning 4 today! With over 200 guests attending the celebration including colleagues from our offices worldwide and SponsorPay fans alike, it is sure to be a great party! How are we so sure? Take a look at the surprise we found on our desks this morning.
Stay tuned next week for pictures and full coverage on the celebration!
HubSpot put together a list of shocking display ad statistics they collected over the web that certainly caught our attention. Enjoy and share the ones you find particularly interesting!
10 Shocking But True Display Advertising Stats
- You are more likely to complete NAVY SEAL training than click a banner ad. (Source:Solve Media) Tweet This
- Only 8% of internet users account for 85% of clicks on display ads (and some of them aren’t even humans!). (Source: comScore) Tweet This
- You are more likely to get a full house while playing poker than click on a banner ad.(Source: Solve Media) Tweet This
- The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScore) Tweet This
- You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media) Tweet This
- The average clickthrough rate of display ads is 0.1%. (Source: DoubleClick) Tweet This
- You are more likely to birth twins than click a banner ad. (Source: Solve Media) Tweet This
- About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media) Tweet This
- You are more likely to get into MIT than click a banner ad. (Source: Solve Media) Tweet This
- You are more likely to survive a plane crash than click on a banner ad. (Source: Solve Media) Tweet This
So, are there any good aspects of display advertising? Read the full article by HubSpot here and find out their view!
Wait…was that just a glimpse of the iWatch? Apple fans around the globe are wondering about the black watch featured in Apple’s new commercial for the iPhone 5. Is it the iWatch, simply a Nano mounted on a wristband or could it be something else entirely? Apple is certainly not giving any answers. Though it is said that Apple has a lost a bit of its edge lately, this commercial and the reaction it has brought out from consumers shows that Apple still fascinates consumers with their products.
Check out the video below and see if you can spot the “iWatch”!
Guest Piece By SponsorPay’s Jan Ustohal
-“What do you do?”
-“I am a product manager.”
-“What does that mean?”
And there we go…working as a product manager has one disadvantage (just one!). Most people have absolutely no idea what it means. While you can resort to definitions from the almighty Internet (“A product manager investigates, selects, and develops products for an organization, performing the activities of product management.” -Wikipedia), only product managers can really understand what the role is about. And because different product managers have a different view on the topic, consider this a highly opinionated attempt to write it down in 750 words or less. You’ve been warned.
First of all, product management is not project management (d’oh!). Project managers are like an omnipresent whip above the heads of developers, making sure deadlines and budget are met. Product guys, on the other hand, come long before the execution of the project and merely lay down the foundation for it in terms of ideas, business cases, and specifications, rather than directly steering the execution.
Secondly, even though the most visible outcome of product work are specifications (after the product itself), they are not the most important ones. What matters is what was before the specs and, weirdly, also what is not there. “What the hell are you talking about?”, you might be asking yourself now.
As Berlin is establishing itself as a hub for startups, more and more international attention is shifting towards the German Capital and its young companies such as SponsorPay. To share his knowledge about entrepreneurship, our CRO and Co-Founder Janis Zech held a presentation in front of the Owners Forum, a 12-month interactive fellowship for twenty outstanding entrepreneurs from the transition countries Egypt and Tunisia.
In his presentation, Janis gave the audience in-depth insight into the challenges that he and his team faced while growing SponsorPay from a 5-person startup to the world’s leading value-exchange advertising company. Here his learnings in a nutshell:
- Choose the right business model, accept uncertainty and proactively shed light into the dark tunnel.
- Build a strong company infrastructure already in the founding phase.
- Go fast first and improve on your product’s quality while your company grows.
- Plan your growth early. While scaling, rethink and improve the organizational structure constantly.
- Hire the best and create a culture to make success happen.
- Think about your role as a founder and accept changes to this role as your company grows.
- Define the future: Think about your business model. Again and again and again.
Check out photos and the video from the event below:
SponsorPay was invited today by Viuz, a thought leadership website on Social, Media & Apps, to present a keynote on value-exchange advertising to key brand marketers such as Orange, Coca-Cola, Renault and Unilever.
Mael Thomas, our French country head, demonstrated to the audience how brands can take advantage of online, social and mobile gaming to engage with their consumers. Because the contract between consumers and brands is explicit and rewarded in the value-exchange advertising model, marketers could see first hand the effective results of the French BrandEngage® campaigns.
The president of Unilever France gave the closing note where he confirmed the importance of gaming as a tool to reach specific targets. The key criterion for him is that the gaming mechanism used is in line with the audience, e.g. for Axe. As we ran a very successful campaign for this brand in France, we couldn’t agree more!