Now that 2013 is drawing to a close, we’d like to take a look backwards and reflect on what 2013 has meant for SponsorPay and the mobile advertising ecosystem. Early this year, we saw two major shifts in how developers changed their ad monetization strategies:
It became more common for app developers to integrate several ad networks in an attempt to increase fill rate and eCPM, since no single ad network was able to fill all ad requests and provide good eCPM across all major regions.
Developers also began combining more ad formats in their ad monetization strategies in order to monetize different kinds of placements — both rewarded and non-rewarded — in their applications.
These shifts led to more complexity not only during integration of several ad network SDKs, but also in managing and optimizing these integrations and keeping track of overall ad revenue. For some popular ad formats like offer walls, using several ad networks also made it very difficult to maintain a great user experience.
APPNATION 2013 is winding down. Between SponsorPay’s presentation, panel participation and booth presence, it’s been a busy week. Never fear, we took time to enjoy while we could (as evidenced by Emily’s Elephant QT below).
We began the event with a bang, presenting on how to generate sustainable, predictable revenue on mobile through the integration of advertising technology with one of our marquee developers, Glu. Christian Limon, VP of Advertising and Growth at Glu Mobile, joined our Senior Director of Developer Relations, David Diaz, on stage to discuss the app ecosystem, monetization best practices and SponsorPay’s integration in Deer Hunter 2014. Christian shared that Deer Hunter 2014 has surpassed 19,000 years of game play since its mid-September launch. Impressive stuff!
Another one of our newest case studies shows European Games Group’s results after promoting SponsorPay’s Offer Wall in their game Hero Zero. On the day that Hero Zero sent in-app notifications about SponsorPay’s Offer Wall, the publisher experienced an 874% increase in ad revenues. Check out the details below!
We have just published a new case study showcasing Bigpoint’s stellar performance after integrating SponsorPay. When Bigpoint began using SponsorPay’s solutions in Q4 of 2012, just in time for the holiday season, the game development company experienced a 27% increase in impressions, 18% boost in eCPM, and 41% growth in video ad revenues. See the case study graphic below for details!
This piece was written by Peter Hamilton, partner and CEO at HasOffers.
As a mobile app marketer, you’re familiar with CPI oriented campaigns to drive your acquisition efforts. The CPI – or Cost Per Install – is definitely an important first step in measuring the cost of acquiring users, but there is so much more to measuring your success. A holistic acquisition strategy should ideally measure at least 5-10 key events beyond the install like purchase and registrations that directly correlate to user value. This is what allows you to actually measure the return on your advertising efforts over time and ultimately optimize for the best campaigns with the best ad partners.
Last week we worked with Corona Labs to recap their “Tips from the Pros” monetization panel, on which SponsorPay’s David Diaz was a speaker. The following entry was originally published on the Corona Labs blog. Read on for monetization tips from the pros!
Earlier this month, a group of San Francisco techies gathered in SOMA to talk eCPMs, ad placement, fill and mediation – in other words, mobile monetization – at Corona Labs’ Monetizing Cross-Platform Apps panel.
SponsorPay’s very own David Diaz, senior director of developer relations, joined moderator David Rangel, COO at Corona Labs, and panelists Ben Bear, VP of sales and business development at Vungle, Maggie Mesa, director of publishing at Inneractive, and Tim Doyle, publisher development manager at PlayHaven, for a lively discussion on how to navigate the complex landscape of app monetization.
Check out the video below for the full dialogue or take a quick look at the following outline of key takeaways.
We’ve just released our newest iOS SDK, version 5.2.0! Our adapters are now compatible with Vungle’s latest iOS SDK version 1.5.0. The version improves status bar behavior with a new configuration parameter that can be set by the developer.
Our new SDK also includes Applifier support for mobile rewarded video. Get started with Applifier here.
Finally, we’ve converted the SDK code to Automatic Reference Counting (ARC). Now, rather than having to think about retain and release operations, you can concentrate on the code that matters.
Over the past months, we’ve heard from our publishers that as they integrate more and more networks, actively checking and updating eCPMs is a time-consuming task.
In response, we’ve launched Ad Network Autopilot, a key feature of our mediation solution that helps developers automatically optimize revenue from multiple ad networks. By adding reporting credentials to the mediation dashboard and choosing “Autopilot,” our platform will actively draw eCPM rates from networks and update network ranking accordingly to maximize payout.
Enabling Autopilot is easy. Simply go to: Application Setup > Mediation > Pick any ad network > Add Reporting API credentials > Pick “AutoPilot” in the optimization section.
The solution not only helps save time and resources, it increases the overall success of network integrations. Stay tuned for more Autopilot features coming soon!
As part of an ongoing series, SponsorPay – together with PocketGamer.biz - is running a number of interviews with C-level executives from key game developers and publishers about market trends and future opportunities.
This week, we spoke with Jens Begemann, the CEO and founder of Wooga. Begemann is enthusiastic about people, play and technology. Guiding a team of talented people to develop quality games of a social nature fulfills one of his lifelong ambitions. Before creating Wooga, he was chief product officer and member of the management board at Jamba (Jamster), where he aided the company in becoming a world leader in mobile entertainment products.
How does being both a developer and publisher affect Wooga’s business model and approach?
Jens Begemann: Our approach is about utilizing our experience and the established teams we have.
I think being a developer helps us to be a better publisher because we can speak from a great deal of experience. We treat an external game like an internal one, so the main challenge is finding developers and games that mirror our approach on developing high quality titles.
As part of an ongoing series, SponsorPay – together with PocketGamer.biz – is launching an interview series about market trends and future opportunities with C-level executives from key game developers and publishers.
The series starts with Glu Mobile’s president of publishing Chris Akhavan.
Previously at companies such as Tapjoy, RockYou and Yahoo!, Akhavan leads Glu Mobile’s worldwide publishing activities including player acquisition, advertising monetization, marketing and strategic partnerships.
How has the freemium model served Glu? What key trends do you see happening in future?
Chris Akhavan: Glu’s transitioned from a premium (licensed IP) feature phone business to an entirely free-to-play, original IP smartphone model in 2010.