We are very proud to be honored as the second-fastest growing company by investment bank GP Bullhound! This accolade comes soon after being ranked 19th on the list of the Momentum Index’s 50 Ad Tech Companies.
SponsorPay and fellow German startup Flip4New topped the Media Momentum charts! Flip4New grew at a staggering 1652% CAGR between 2009 and 2011, relegating us – with a not too shabby 1271% CAGR in the same period – to second place. The entire list is provided below (courtesy of GP Bullhound).
Here is an interesting short film produced by MediaMath and Improve Digital. This piece shows us how automated media trading has evolved over time within the digital advertising industry, complete with several interesting figures and statistics.
Our offices have always been cool (if we may say so ourselves). They just got cooler.
The latest additions to our workplace (pictured below) include:
- a ‘beach bar’-style outdoor meeting area, just in time for Berlin’s wonderful summer, and
- an indoor ‘hang out’ space with massive Fatboy bean bags, a whiteboard (for Pictionary, Hangman and such) and a gorgeous, red – of course – Smeg fridge replete with beer.
Of course, as excited as we are with these developments, we’d love for there to be more folks to enjoy them!
Among others, we’re looking for product managers for our rapidly growing BrandEngage advertising solution, account managers and ad operations specialists for our industry-leading mobile platform as well as agency sales executives. We had an awesome 2011 and need top-quality talent to ensure this year is even better than the previous one.
Check out our Careers Site to learn more about our commercial success – how we’re one of Europe’s fastest growing startups – and, wonderful team that is Berlin’s most diverse (also smartest, nicest and best looking … but we digress). Look through our many open positions, find one or more that meet your fancy and apply today!
Lovely location! Great food! Fabulous drinks! Incredible people!
Perfect.
For this week’s installment of the Digitial Dish, we’re going back to our gaming roots. Most online games seem to fit a similar mold, so it’s nice to see something new like what the folks at Alternet Reality are creating. They’re a small startup that has online players control the actions of real people to tell a collaborative story.
The first game Alternet Reality ran featured a character who was kidnapped, and found himself alone in a boat. Players had to direct the man to find and piece together clues around him so that he could realize his location, and have other characters come to his rescue. The actor himself had no idea where he was which added a real-life element to the game.
“You’re interacting as if this is really a real situation,”Anthony Purzycki, one of the game’s creators says. “In a slightly mundane world where we’re just working non-stop or taking care of family, it provides this escape hatch.”
This week’s addition of the Digital Dish will be focusing on the upcoming Summer Olympic Games in London. It’s no secret that the Olympics and social media are a match made in heaven for brands. With the games less than 100 days away, several advertisers have already begun to use the two to engage consumers, including using aggressive video advertising.
It should come as no surprise that P&G is one of the brands capitalizing on these opportunities. In an effort to influence the household decision makers, they’ve targeted mothers by highlighting the satisfaction of motherhood using the tagline ‘the toughest job in the world is the best job in the world.’
Here at SponsorPay, many of us are engaged in interesting endeavors outside of the walls of our (admittedly, very cool) offices. Our Lead Developer, Juan Vidal, saw a void in the job hunting market so he took it upon himself to offer up a solution by creating Hascore, a web portal listing the best Internet-based companies in Berlin, to help those involved with product development land a new gig.
We’re excited to roll out SponsorPay’s Digital Dish of the Week! A weekly series where every Friday we showcase something ‘cool’ within the fields of gaming, mobile and/or advertising.
Our premiere post features this week’s breakout meme – television network TNT‘s A Dramatic Surprise On A Quiet Square, a fantastic example of creative marketing and virality. The video illustrates the power of social marketing; it received over 5 million views in less than 24 hours and now has over 11 million views on YouTube.
In an effort to promote the launch of the TV channel in Belgium a big red push button was set on “an average Flemish square of an average Flemish town” and affixed with a sign that read “Push to add drama”. This is what ensued:
We’re very happy to announce two new hires to the publisher team. Mike Pollack will be managing current partnerships as Director of Key Accounts while David Diaz will focus on growing the SponsorPay network as Senior Manager, Business Development. We’re very excited to have both of them on board!
BERLIN, Germany – SponsorPay announced today that its advertising platform BrandEngage now reaches a worldwide audience of more than 85+ million monthly users, just nine months after inception. The platform now services over 10 million daily video requests from users in the US, UK, Germany, France, Spain and Italy, among others.
Launched in July last year, BrandEngage is an innovative advertising platform driving customized cost-per-view (CPV) and brand engagement campaigns in social and online games as well as other entertainment portals. Since then, SponsorPay has developed close partnerships with leading publishers, including Bigpoint, Digital Chocolate, King.com, GameDuell, Aeria Games and Spil Games, among others, to ensure brand advertisers can present their campaigns to high-quality users the world over. Efficient targeting and unique engagement tools – including social sharing and survey participation – ensure industry-leading results such as completion rates consistently over 90% as well as sharing and click-through rates above 35%.
Posted in Company Updates, Press
Posted in Awards, Company Updates