New Products: BrandEngage And Mobile,
New Subsidiaries: US And Japan
BERLIN, Germany – SponsorPay, the leading cross-platform in-game advertising company, announced today that it achieved 125% YoY revenue increase in 2011. This growth was fueled by deepened relationships with key clients as well as the launch of two new products: BrandEngage, tapping into the fast-growing video advertising and brand engagement market, as well as a mobile CPA (mCPA) and Android pay-per-install network. SponsorPay is on track for equally strong growth in 2012.
SponsorPay expanded last year to over 110+ employees in seven locations, including new offices in New York, Tokyo and Istanbul to support operations in Berlin (HQ), London, Paris and San Francisco. As a testament to its commitment to localization, the company established subsidiaries in the US and Japan.
BERLIN, Germany – A new study conducted by SponsorPay, the leading international cross-platform social advertising solution, found that consumers welcome the opportunity to watch sponsored videos in online games and not only recall these brands but also harbor positive sentiment towards them.
According to the findings, 72% of consumers welcome the opportunity to earn virtual currency by watching branded videos. Of those who have previously watched videos, 87% would like to engage more with branded videos in games.
SponsorPay’s first ever crack at Movember was extremely successful – we were able to raise over $1,300! Not only did that make us the second most successful team in Germany, it nearly made up 10% of the total amount of money raised in the country!
A big shout out to our Director of Marketing Projjol Banerjea who raised $402, the ninth highest individual total in Deutschland. Our North America and UK Advertiser Manager Tanya Lee also deserves a lot of credit — she was the one who brought the idea to the table. Finally, kudos to our entire team who came together to make it happen.
A lot of you are probably wondering how things have been going with our Movember campaign. Since there are really no words to describe the madness that has been bestowed upon our faces, we crafted a short video to document the crusade.
Now presenting — SponsorPay: The Mo-vie.
There is still time to help us in our effort to bring awareness to and raise funds for men’s health— visit our MoSpace and donate!
Things will soon be getting rather hairy here at SponsorPay. We’re proud to be participating in the month long bro-fest known as ‘Movember‘ – the global effort to bring awareness to and raise funds for men’s health. For those of you not quite in the know, the month formerly known as November is a time where men around the world, known as Mo Bros, rock out killer moustaches – encouraged, of course, by the women in their lives, Mo Sistas – to become walking, talking billboards for 30 days.
Last year’s Movember campaign raised $US 80.7 million globally. This year’s beneficiaries include Prostate Cancer Foundation, LIVESTRONG, Awareness & Education and Global Action Plan.
Not only will we be keeping you updated via our blog, you can also follow our ‘stache story on our Mo Space. Please join the cause and give yourself mo’ good karma by posting a donation to our page.
We hope to have some pretty gnarly photos to share with everyone so be sure to track the progress of our crumb catchers. For the time being, check out some of our freshly shaven faces for the first of the month (as the rules dictate).
Needless to say, we’re pretty excited around here. After all, life is more fun with a bro-stache
:{)
BERLIN, Germany – SponsorPay, the leading global cross-platform social advertising solution, continues its international expansion by extending its footprint and deepening ties in Turkey.
After recently establishing subsidiaries in the United States and Japan, SponsorPay is now strengthening its presence in Turkey’s lucrative online market. Turkey is one of the most propitious gaming sectors in Europe with the world’s fourth largest Facebook user base and a massive social gaming user base.
Posted in Company Updates, Industry News, Press
Our Directors of Mobile and Marketing, Johannes and Projjol, recently crafted a guest post for industry blog Social Games Observer based on their dissection of statistics provided by our partner and app search company Xyologic. They unearthed four key insights about the mobile apps market from data on app downloads in August 2011.
To find out more, read the piece on SGO which includes a cool infographic.
This morning, global games development news publication Develop published a piece that examines the future of game monetization. As a means of discussion, a group of industry thought leaders were consulted on the subject, including our Director of Marketing, Projjol.
Some of the topics covered include service and delivery, payment and monetization methods as well as user retention. Check out the article for yourself!
We are very proud to announce that we have been honored by White Bull as a 2011 Bully Award Winner which acknowledges excellence in innovation, leadership, growth and disruptive potential within the Technology, Media and Telecommunications (TMT) community.
Last week, we were attendees at dmexco, the premier advertising event that brings together agencies, brands, advertisers and individuals from all different industries.
Network, Network, Network
Those of us in the B2B world know the importance of networking and generating leads, and dmexco is the prime occasion to fraternize with industry contacts. From a business standpoint, the event was very fruitful for us. Our advertiser team’s itinerary was booked, whether it was cultivating new relationships at our booth or discussing business with potential clients in meetings.
Not only are events like this important for landing new accounts, they are also crucial in developing pre-existing partnerships. Our reach at SponsorPay spans the globe so that means that we have clients from all over the world. While having such an expansive network is great, it doesn’t always give us an opportunity to interact in person.
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Posted in Company Updates, Industry News, Press