SponsorPay Expands Video Mediation Platform to Android, Launching with Key Developers Pixelberry, Ninja Kiwi and Cie Games
Following rapid adoption of its iOS rewarded video mediation platform, SponsorPay launches Android counterpart to enable feature parity and ease of integration through unified SDK
SAN FRANCISCO, CA – Feb. 19, 2014 – SponsorPay, a leading mobile supply-side platform, today announced the launch of Android support for its mediation platform to further empower developers with cross-platform feature parity. Now, developers can seamlessly integrate, manage and optimize video ads from leading ad networks across Android and iOS for better fill rates and higher eCPMs.
In 2014, mobile advertising spend is expected to reach $18 billion globally, according to Gartner. Video has been identified as the fastest growing ad format and the IAB estimates that mobile video ads will grow at a compound rate of more than 70 percent in the next five years. In parallel, Android is gaining significant ground in the race for platform dominance, capturing more than 79 percent of the smartphone market in 2013. Empowering developers with innovative and simple tools to capitalize on this momentum, Sponsorpay will partner with developers such as Pixelberry, Ninja Kiwi, Cie Games, LOVOO and Xyrality at the launch of its Android rewarded video mediation platform.
“We didn’t hesitate when considering whether to integrate SponsorPay’s rewarded video mediation for Android,” said Oliver Miao, CEO of Pixelberry. “We were an early adopter of SponsorPay’s rewarded video format on iOS and found that its built-in mediation layer helped us seamlessly manage our monetization strategy. The availability on Android is significant in that we can now offer a unified user experience across platforms.”
Developers must balance opportunity costs at each stage of the ad monetization lifecycle – integration, management, optimization and reporting. SponsorPay’s Ad Monetization Platform empowers developers through easy drag-and-drop ad network adapters, yield optimization features and the ability to view results on a consolidated and transparent revenue reporting system. This feature set is increasingly crucial for video as the medium catapults to the fastest growing ad format in 2014.
Ninja Kiwi, which has used SponsorPay’s iOS rewarded video mediation since October 2013, will be among the first developers to launch with Android support. “Our biggest advertising challenge was immediately alleviated after integrating rewarded video mediation on iOS,” said Scott Walker, Head of Production at Ninja Kiwi. “The growth in fill-rate and revenue was substantial, up 25 percent overnight. The added benefit is that more players received the rewards they wanted, which makes them more likely to engage with future ads and rewards. SponsorPay provides us with end-to-end solutions on iOS, web, and Android, and we look forward to similar immediate wins with Android video mediation.”
Optimization, another significant challenge for developers monetizing apps, is a key element of SponsorPay’s solution. To ensure adequate fill, developers must integrate multiple ad networks, but optimizing these ad sources expends valuable resources. SponsorPay recently launched its predictive algorithm to mitigate this time and resource expenditure. This proprietary algorithm automatically predicts eCPMs across all ads in all networks and selects the right ad to be delivered for each request, resulting in increased revenue for the developer.
“We see ad-based monetization as a key complement to in-app purchases,” said Austin Yuen, Product Manager at Cie Games. “SponsorPay’s supply-side platform allows us to automatically optimize based on eCPMs from multiple ad networks. This not only increases revenue across our different ad sources, but also makes our lives easier.”
Apple’s announcement about regulating IDFA use in mobile apps made headlines this week. In the wake of the news, we’d like to ensure that you’re informed and know we’re doing everything in our power to ensure this doesn’t affect our developer and advertiser clients.
First, a little background on Apple’s announcement and the situation:
The IDFA (Identifier for Advertisers) is the widespread tracking option for advertising within mobile apps. Each user has a unique IDFA that mobile apps can retrieve to serve advertisements. Apple’s crackdown applies to a specific subset of mobile apps: those that retrieve an end user’s IDFA without showing any advertising. Specifically, Apple states:
“You and Your Applications (and any third party with whom you have contracted to serve advertising) may use the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier.”
What does this mean for our clients, and why can you rest easy?
If you’re an app developer using our ad monetization platform, you have absolutely nothing to worry about. You are showing advertising to your users, which is the explicit purpose of the IDFA and precisely what Apple allows.
Furthermore, more than 90 percent of advertisers on our platform use third-party tracking providers whose attribution works without IDFA. Tracking via these third-party providers will continue to work without IDFA.
We believe that mobile advertising attribution is a valid use of the IDFA, so we are working closely with our third-party tracking providers to monitor the situation. The fact remains that third-party tracking hasn’t been compromised.
We are currently working on a solution for those of you who are not using third-party tracking. We’ll provide updates to keep you informed on the best tracking alternatives that work independently of IDFA.
While we have yet to see an app get rejected for using IDFA for advertising attribution, we’re already working on a solution that will work without IDFA for those of you not using third-party attribution platforms.
SponsorPay recently rolled out an update that allows users to globally top-rank a mediated network in the Publisher Dashboard. This important update underscores SponsorPay’s dedication to empowering developers with features to support existing and direct agreements with multiple ad networks.
Previously, our developers were able to specify one or more countries in which to top-rank an ad network, using the Video Network Priority page under app settings. Still, we were getting requests from developers who wanted to apply the same ad network prioritization globally. To support these cases, we built “Global Top Ranking.”
A functionality in the country selection widget now empowers this:
Once a priority rule has been selected for all countries, the chosen network will always be the first requested network for ads, regardless of performance and a user’s location.
Developers, please note that you can only top-rank a network unilaterally if there are no other priority rules in place. If you have any uncertainties, your account manager will be happy to help. We hope this makes your lives just a little easier!
Now that 2013 is drawing to a close, we’d like to take a look backwards and reflect on what 2013 has meant for SponsorPay and the mobile advertising ecosystem. Early this year, we saw two major shifts in how developers changed their ad monetization strategies:
It became more common for app developers to integrate several ad networks in an attempt to increase fill rate and eCPM, since no single ad network was able to fill all ad requests and provide good eCPM across all major regions.
Developers also began combining more ad formats in their ad monetization strategies in order to monetize different kinds of placements — both rewarded and non-rewarded — in their applications.
These shifts led to more complexity not only during integration of several ad network SDKs, but also in managing and optimizing these integrations and keeping track of overall ad revenue. For some popular ad formats like offer walls, using several ad networks also made it very difficult to maintain a great user experience.
Another one of our newest case studies shows European Games Group’s results after promoting SponsorPay’s Offer Wall in their game Hero Zero. On the day that Hero Zero sent in-app notifications about SponsorPay’s Offer Wall, the publisher experienced an 874% increase in ad revenues. Check out the details below!
We have just published a new case study showcasing Bigpoint’s stellar performance after integrating SponsorPay. When Bigpoint began using SponsorPay’s solutions in Q4 of 2012, just in time for the holiday season, the game development company experienced a 27% increase in impressions, 18% boost in eCPM, and 41% growth in video ad revenues. See the case study graphic below for details!
We’ve just released our newest iOS SDK, version 5.2.0! Our adapters are now compatible with Vungle’s latest iOS SDK version 1.5.0. The version improves status bar behavior with a new configuration parameter that can be set by the developer.
Our new SDK also includes Applifier support for mobile rewarded video. Get started with Applifier here.
Finally, we’ve converted the SDK code to Automatic Reference Counting (ARC). Now, rather than having to think about retain and release operations, you can concentrate on the code that matters.
Over the past months, we’ve heard from our publishers that as they integrate more and more networks, actively checking and updating eCPMs is a time-consuming task.
In response, we’ve launched Ad Network Autopilot, a key feature of our mediation solution that helps developers automatically optimize revenue from multiple ad networks. By adding reporting credentials to the mediation dashboard and choosing “Autopilot,” our platform will actively draw eCPM rates from networks and update network ranking accordingly to maximize payout.
Enabling Autopilot is easy. Simply go to: Application Setup > Mediation > Pick any ad network > Add Reporting API credentials > Pick “AutoPilot” in the optimization section.
The solution not only helps save time and resources, it increases the overall success of network integrations. Stay tuned for more Autopilot features coming soon!
At SponsorPay, we value data protection and take the privacy of our publishers’ users very seriously. As part of our commitment, we have ensured that our products now conform to the most recent changes in the “Children’s Online Privacy Protection Act” (COPPA). This measure prevents online data collection from children younger than thirteen under U.S. jurisdiction.
Publishers: You can now indicate on your dashboard whether your app falls under the regulations of COPPA. Rest assured that your younger users are safe with us.
We’re proud to announce that SponsorPay was named one of OnMobile’s 100 Top Private Companies in 2013. The list designates us a “catalyst for the innovation boom,” placing us among a selection of companies that are “bringing a stream of disruptive technologies to the world.” We were chosen by industry experts on the basis of outstanding innovation, market potential, commercialization, stakeholder value, and media buzz.
What an honor!