SponsorPay is turning 4 today! With over 200 guests attending the celebration including colleagues from our offices worldwide and SponsorPay fans alike, it is sure to be a great party! How are we so sure? Take a look at the surprise we found on our desks this morning.
Stay tuned next week for pictures and full coverage on the celebration!
SponsorPay is wrapping up a very busy but successful week at Internet Week New York and APPNATION! To kick-off the events Andrew Bibby, SVP of Advertiser Sales at SponsorPay, participated in a panel together with Corona Labs, Lifestreet Media and Fire Maple Games. The “Masters of Monetization” led an interesting discussion on methods to monetize mobile apps touching also on different advertising models and the superiority of value-exchange to other formats such as display.
The week continued with SponsorPay’s Bootcamp where Andrew led a compelling conversation with leaders in the industry including Sam Glassenberg, CEO of Funtactix, Bryan Hamilton, VP of User Experience at Razorfish, Tina Daniels, the Chief Revenue Officer at Syncapse and Cesar Brea, a Partner at Force Five Partners. Their discussion included perspectives on engagement tactics and strategies, second screen viewing and the impact of home entertainment devices such as the new Xbox One on engagement.
The events ended on a great note with a rooftop reception at the Upstairs bar at The Kimberly Hotel in NYC. It was a blast for all who attended – and thankfully the threatening thunderstorms never paid a visit!
Check out the photos below and make sure to click on the links to get more detailed coverage of the events!
SponsorPay is proud to announce its new partnership with Corona Labs! Corona Labs is a venture-backed mobile software company with award-winning products such as the Corona SDK, Corona Enterprise and Corona Cloud. Corona Labs has a community of over 250,000 developers worldwide. Apps created with Corona SDK now have more than 1.6 billion sessions each month.
The plugin used in particular creates a seamless experience for developers and only requires adding a line of code to their build settings file. The plugin is available on both the Android and iOS platforms.
Read the full press release here!
Deutsche Welle visited SponsorPay on Tuesday, May 14 to do a feature on the international diversity of the company. We at SponsorPay are proud to be a role model for international diversity and we will continue to welcome talent from all over the world. It is what makes this company a unique and exciting place to work!
To read the Deutsche Welle article on its website, click here.
Dave Finocchio, the Founder and CPO of Bleacher Report, and Sam Parnell, CTO of Bleacher Report, visited SponsorPay to give an insight into their entrepreneurial journey in a successful startup. Tired of the bland content generated by other sports news sources, the founders of Bleacher Report created the website as a platform that incentivizes sports fans to create great sports content. Their vision is to bring a new sports experience to young people by providing content that is more visual, social and that goes deeper into sports news.
Dave and Sam shared some key success factors that helped make Bleacher Report what is today.
Bleacher Report puts its audience at the forefront of its operations. It has a 365 day calendar that marks all the events that it needs to follow because they are the events that its audience is most interested in. It also knows the preferences and tendencies of its different audiences such as which fans are more likely to click on pessimistic content and which are more interested in optimistic content. Overall, Bleacher Report acts a portal that aims to lead fans to the content that is most relevant for them regardless if the content comes from Bleacher Report or other websites.
SponsorPay had a very interactive session with Dave and Sam who answered questions and provided deeper insights into their business and its product. Interested in how Bleacher Report got started? Hear it from Dave himself in the video below!
Big thanks to Dave and Sam for joining us!
We are happy to announce our new membership into the Mobile Acquisition Transparency Alliance (MATA). MATA is quickly becoming the industry standard in user acquisition reporting. As we are committed to helping our advertisers run more effective campaigns, joining MATA is an important step for us. The reporting API will allow our advertisers to streamline their reporting to better track their ad campaign success with SponsorPay.
Key players have already joined the MATA group including Kontagent, AdColony, PlayHaven and Chartboost. We are proud to join MATA and start influencing how reporting standards will evolve in the future.
New solution mediates performance advertising, app install, video and engagement campaigns from 50+ top agencies, DSPs and networks worldwide, as well as the company’s direct sales teams in the US, Europe and Asia
SAN FRANCISCO, CALIFORNIA– SponsorPay, the leading value-exchange advertising company, today announced the launch of its new solution for the mediation of ad campaigns from networks, DSPs and agencies as well as direct-sold campaigns and house ads. Based on initial tests, the product is delivering a 30-40 percent increase in eCPMs for beta clients.
The SponsorPay Mediation Platform gives publishers access to 50+ top demand-side partners out of the box. It is also able to easily integrate almost any provider not already included.
SponsorPay took the stage at the BAFTA headquarters in London this week to capture the attention of attendees at Advertising Week Europe, the world’s premier gathering of marketing and communications leaders.
Yesterday, our very own Andy Bibby led a lively panel discussion on “How to engage consumers in a multi-platform world.” Ideas flew between panelists on how the advertising world can evolve with the new notion of engagement advertising. The panelists agreed that multi-platform advertising is a challenge to manage successfully. From the discussion, attendees learned that advertisers should be experimental to find out what works – that means early testing and pursuing the best-performing marketing strategy.
Another panelist stressed that in order to engage with customers successfully you need to know as many of your customers as possible. The discussion heated up on the topic of collecting social data to improve customer targeting with one panelist admitting the advertising industry has still not figured out the most clever way to use data. Watch the panel below.
SponsorPay was also chosen –from an applicant pool of more than 20– to present along with three other innovative companies at the AW NEXT: SOCIAL event organised by DMR Partners in collaboration with Dennis Publishing. The judges were impressed by SponsorPay’s success to date and asked our presenter, Projjol, to “inspire” them by explaining the company’s vision and how it can be taken to the next level. SponsorPay comes in at the 40:28 mark of the video below.
Lastly, Andy joined representatives from Facebook, LinkedIn, Yahoo!, Criteo and other leading technology companies on a panel earlier today. The “Masters of Monetisation” group, moderated by David Pemsel, Chief Commercial Officer of Guardian News & Media, discussed the challenges facing the publishing industry and how innovative forms of advertising could help alleviate revenue issues for content creators.
Check out the pictures below and share your ideas!
We are very happy to announce we’ve been selected as one of the 2013 OnMedia 100 Top Private Companies by AlwaysOn, which connects and informs the entrepreneurial community in the Global Silicon Valley.
This year’s OnMedia 100 companies, like their predecessors, were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
With such a distinction, SponsorPay joins the likes of Twitter, Tumblr, Pinterest and Foursquare as “top emerging companies creating new business opportunities in the world of media, advertising, marketing, social commerce, branding, and public relations.”
Here is our weekly feature in which we share the top articles we enjoyed:
It’s almost time to say goodbye to print media as marketers continue to shift their focus to digital channels. A poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA) exposes this shift and explains that traditional media’s fragmented and dwindling audiences have caused this change. Mobile and social media were the two categories expected to see the most increased attention in 2013.
We also found these articles interesting:
TechCrunch, How Long Can Nintendo Hold On As Spending On Mobile Games Surpasses Handheld Titles? by Kim-Mai Cutler (@kimmaicutler)
PocketGamer.biz, Chart of the Week: Where and when we play mobile games by James Nouch (@jamesnouch)