News, musings and ramblings from the global leader in ad monetization.

Heartbleed Vulnerability Update


This week, a major security flaw was detected in OpenSSL, the open-source encryption standard used by the majority of popular websites and services like Google, Facebook, Yahoo! and more. Here at SponsorPay, as soon as we were aware of this issue we took immediate steps to patch our systems against the vulnerability.

We have no evidence of any malicious behavior, but we wanted to strongly encourage you to change your SponsorPay password. If you’re a developer, please log in to the Developer Dashboard, then go to “Account” and then “Change Password”. If you’re an advertiser, please log in to the Advertiser Control Panel, then go to “Account” and then to “Login Data”.

We also recommend that you follow best practices and periodically change your passwords everywhere, including SponsorPay. When changing your password, you can follow these simple best practices:

  • Do not use any part of your username or service name in the password.
  • Try to make it at least 8 characters long.
  • Try to mix letters and special characters in a combination you can remember.
Please feel free to contact us if you have any questions.

SponsorPay Launches First Non-Rewarded Ad Format, Interstitial Ads, for iOS & Android


As ad monetization strategies grow ever more sophisticated, SponsorPay empowers developers to combine in-app ad formats for maximum revenue.

SAN FRANCISCO, CA – March 13, 2014 – SponsorPay, a leading mobile supply-side platform, today announced newly added support for Interstitial Ads on iOS and Android. The announcement marks the first time SponsorPay is offering a non-rewarded ad format to developers, a natural step forward in empowering developers to build advanced ad monetization strategies based on a wide variety of ad formats. With several ad networks on board including AppLift, Appia, InMobi, Millennial Media, and more in the pipeline, SponsorPay expects that its developers will see high-quality results very quickly.

SponsorPay’s Interstitial Ad support is advantageous for developers, who are increasingly turning to ad monetization strategies for revenue as freemium apps continue to dominate the app store. Gartner predicts that 94.5 percent of apps will be free by 2017, a clear sign that in-app monetization is the future of the app economy. Accordingly, developers are starting to build more sophisticated ad monetization strategies that incorporate multiple ad formats across a unified SDK integration.

“There’s huge value for developers to be able to access a wide variety of ad networks through supply-side platforms,” said Dr. Hanno Fichtner, CEO of AppLift US. “We’re excited to partner with SponsorPay as they continue to extend flexibility to developers, empowering them to further maximize their monetization opportunities through an easy solution.”

Interstitial Ads have produced up to a 9x increase in eCPMs and 7x increase in conversions for app developers across Europe and the United States, according to results published by InMobi in August 2013. Static interstitials, according to inMobi, provide click-through rates as high as 20 percent. These numbers shed light on the extremely high performance of Interstitial Ads in today’s mobile advertising market.

“Increasingly, we’re noticing that mobile developers want cloud-based software for centralizing all ad monetization needs,” said Janis Zech, CRO & Co-Founder of SponsorPay. “This drove our decision to introduce Interstitial Ad support to our sell-side platform, empowering our partners to strike direct agreements with leading interstitial networks in order to grow their businesses on top of Rewarded Video and Offer Wall ad revenues.”

Developers mediating Interstitial Ads through SponsorPay’s platform will be able to access brand-specific and app-specific demand on a global scale, thanks to the diversity of the supported ad networks available. Developers using SponsorPay will also maintain the freedom to choose the ad networks that fit their strategy, an option that allows them to maximize revenues with unparalleled flexibility.

SponsorPay Expands Video Mediation Platform to Android, Launching with Key Developers Pixelberry, Ninja Kiwi and Cie Games


Following rapid adoption of its iOS rewarded video mediation platform, SponsorPay launches Android counterpart to enable feature parity and ease of integration through unified SDK

SAN FRANCISCO, CA – Feb. 19, 2014 – SponsorPay, a leading mobile supply-side platform, today announced the launch of Android support for its mediation platform to further empower developers with cross-platform feature parity. Now, developers can seamlessly integrate, manage and optimize video ads from leading ad networks across Android and iOS for better fill rates and higher eCPMs.

In 2014, mobile advertising spend is expected to reach $18 billion globally, according to Gartner. Video has been identified as the fastest growing ad format and the IAB estimates that mobile video ads will grow at a compound rate of more than 70 percent in the next five years. In parallel, Android is gaining significant ground in the race for platform dominance, capturing more than 79 percent of the smartphone market in 2013. Empowering developers with innovative and simple tools to capitalize on this momentum, Sponsorpay will partner with developers such as Pixelberry, Ninja Kiwi, Cie Games, LOVOO and Xyrality at the launch of its Android rewarded video mediation platform.

“We didn’t hesitate when considering whether to integrate SponsorPay’s rewarded video mediation for Android,” said Oliver Miao, CEO of Pixelberry. “We were an early adopter of SponsorPay’s rewarded video format on iOS and found that its built-in mediation layer helped us seamlessly manage our monetization strategy. The availability on Android is significant in that we can now offer a unified user experience across platforms.”

Developers must balance opportunity costs at each stage of the ad monetization lifecycle – integration, management, optimization and reporting. SponsorPay’s Ad Monetization Platform empowers developers through easy drag-and-drop ad network adapters, yield optimization features and the ability to view results on a consolidated and transparent revenue reporting system. This feature set is increasingly crucial for video as the medium catapults to the fastest growing ad format in 2014.

Ninja Kiwi, which has used SponsorPay’s iOS rewarded video mediation since October 2013, will be among the first developers to launch with Android support. “Our biggest advertising challenge was immediately alleviated after integrating rewarded video mediation on iOS,” said Scott Walker, Head of Production at Ninja Kiwi. “The growth in fill-rate and revenue was substantial, up 25 percent overnight. The added benefit is that more players received the rewards they wanted, which makes them more likely to engage with future ads and rewards. SponsorPay provides us with end-to-end solutions on iOS, web, and Android, and we look forward to similar immediate wins with Android video mediation.”

Optimization, another significant challenge for developers monetizing apps, is a key element of SponsorPay’s solution. To ensure adequate fill, developers must integrate multiple ad networks, but optimizing these ad sources expends valuable resources. SponsorPay recently launched its predictive algorithm to mitigate this time and resource expenditure. This proprietary algorithm automatically predicts eCPMs across all ads in all networks and selects the right ad to be delivered for each request, resulting in increased revenue for the developer.

“We see ad-based monetization as a key complement to in-app purchases,” said Austin Yuen, Product Manager at Cie Games. “SponsorPay’s supply-side platform allows us to automatically optimize based on eCPMs from multiple ad networks. This not only increases revenue across our different ad sources, but also makes our lives easier.”


An Update on Apple’s IDFA Policies

Apple’s announcement about regulating IDFA use in mobile apps made headlines this week. In the wake of the news, we’d like to ensure that you’re informed and know we’re doing everything in our power to ensure this doesn’t affect our developer and advertiser clients.

First, a little background on Apple’s announcement and the situation:

The IDFA (Identifier for Advertisers) is the widespread tracking option for advertising within mobile apps. Each user has a unique IDFA that mobile apps can retrieve to serve advertisements. Apple’s crackdown applies to a specific subset of mobile apps: those that retrieve an end user’s IDFA without showing any advertising. Specifically, Apple states:

“You and Your Applications (and any third party with whom you have contracted to serve advertising) may use the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier.”

What does this mean for our clients, and why can you rest easy?


If you’re an app developer using our ad monetization platform, you have absolutely nothing to worry about. You are showing advertising to your users, which is the explicit purpose of the IDFA and precisely what Apple allows.

Furthermore, more than 90 percent of advertisers on our platform use third-party tracking providers whose attribution works without IDFA. Tracking via these third-party providers will continue to work without IDFA.

We believe that mobile advertising attribution is a valid use of the IDFA, so we are working closely with our third-party tracking providers to monitor the situation. The fact remains that third-party tracking hasn’t been compromised.


We are currently working on a solution for those of you who are not using third-party tracking. We’ll provide updates to keep you informed on the best tracking alternatives that work independently of IDFA.

While we have yet to see an app get rejected for using IDFA for advertising attribution, we’re already working on a solution that will work without IDFA for those of you not using third-party attribution platforms.

SponsorPay Rolls Out Global Top Ranking for Mediated Networks

SponsorPay recently rolled out an update that allows users to globally top-rank a mediated network in the Publisher Dashboard. This important update underscores SponsorPay’s dedication to empowering developers with features to support existing and direct agreements with multiple ad networks.

Previously, our developers were able to specify one or more countries in which to top-rank an ad network, using the Video Network Priority page under app settings. Still, we were getting requests from developers who wanted to apply the same ad network prioritization globally. To support these cases, we built “Global Top Ranking.”

A functionality in the country selection widget now empowers this:

Screen Shot 2014-02-03 at 4.22.44 PM

Once a priority rule has been selected for all countries, the chosen network will always be the first requested network for ads, regardless of performance and a user’s location.

Developers, please note that you can only top-rank a network unilaterally if there are no other priority rules in place. If you have any uncertainties, your account manager will be happy to help. We hope this makes your lives just a little easier!

2013-in-Review, and a Sneak Peek of 2014

AdMarketplace Mediation

Now that 2013 is drawing to a close, we’d like to take a look backwards and reflect on what 2013 has meant for SponsorPay and the mobile advertising ecosystem. Early this year, we saw two major shifts in how developers changed their ad monetization strategies:

  • It became more common for app developers to integrate several ad networks in an attempt to increase fill rate and eCPM, since no single ad network was able to fill all ad requests and provide good eCPM across all major regions.

  • Developers also began combining more ad formats in their ad monetization strategies in order to monetize different kinds of placements — both rewarded and non-rewarded — in their applications.

These shifts led to more complexity not only during integration of several ad network SDKs, but also in managing and optimizing these integrations and keeping track of overall ad revenue. For some popular ad formats like offer walls, using several ad networks also made it very difficult to maintain a great user experience.

Read More…

SponsorPay Helps Hero Zero Increase Ad Revenues by 874%


Another one of our newest case studies shows European Games Group’s results after promoting SponsorPay’s Offer Wall in their game Hero Zero. On the day that Hero Zero sent in-app notifications about SponsorPay’s Offer Wall, the publisher experienced an 874% increase in ad revenues. Check out the details below!



Bigpoint Boosts Video Ad Revenues +41% Using SponsorPay

We have just published a new case study showcasing Bigpoint’s stellar performance after integrating SponsorPay. When Bigpoint began using SponsorPay’s solutions in Q4 of 2012, just in time for the holiday season, the game development company experienced a 27% increase in impressions, 18% boost in eCPM, and 41% growth in video ad revenues. See the case study graphic below for details!


Download New iOS SDK 5.2.0 for Vungle & Applifier Support

Download iOS SDK 5.2.0 here

We’ve just released our newest iOS SDK, version 5.2.0! Our adapters are now compatible with Vungle’s latest iOS SDK version 1.5.0. The version improves status bar behavior with a new configuration parameter that can be set by the developer.

Our new SDK also includes Applifier support for mobile rewarded video. Get started with Applifier here.

Finally, we’ve converted the SDK code to Automatic Reference Counting (ARC). Now, rather than having to think about retain and release operations, you can concentrate on the code that matters.

Ad Network Autopilot Launched to Automatically Optimize Revenue


Over the past months, we’ve heard from our publishers that as they integrate more and more networks, actively checking and updating eCPMs is a time-consuming task.

In response, we’ve launched Ad Network Autopilot, a key feature of our mediation solution that helps developers automatically optimize revenue from multiple ad networks. By adding reporting credentials to the mediation dashboard and choosing “Autopilot,” our platform will actively draw eCPM rates from networks and update network ranking accordingly to maximize payout.

Enabling Autopilot is easy. Simply go to: Application Setup > Mediation > Pick any ad network > Add Reporting API credentials > Pick “AutoPilot” in the optimization section.

The solution not only helps save time and resources, it increases the overall success of network integrations. Stay tuned for more Autopilot features coming soon!