Now that 2013 is drawing to a close, we’d like to take a look backwards and reflect on what 2013 has meant for SponsorPay and the mobile advertising ecosystem. Early this year, we saw two major shifts in how developers changed their ad monetization strategies:
It became more common for app developers to integrate several ad networks in an attempt to increase fill rate and eCPM, since no single ad network was able to fill all ad requests and provide good eCPM across all major regions.
Developers also began combining more ad formats in their ad monetization strategies in order to monetize different kinds of placements — both rewarded and non-rewarded — in their applications.
These shifts led to more complexity not only during integration of several ad network SDKs, but also in managing and optimizing these integrations and keeping track of overall ad revenue. For some popular ad formats like offer walls, using several ad networks also made it very difficult to maintain a great user experience.
Another one of our newest case studies shows European Games Group’s results after promoting SponsorPay’s Offer Wall in their game Hero Zero. On the day that Hero Zero sent in-app notifications about SponsorPay’s Offer Wall, the publisher experienced an 874% increase in ad revenues. Check out the details below!
We have just published a new case study showcasing Bigpoint’s stellar performance after integrating SponsorPay. When Bigpoint began using SponsorPay’s solutions in Q4 of 2012, just in time for the holiday season, the game development company experienced a 27% increase in impressions, 18% boost in eCPM, and 41% growth in video ad revenues. See the case study graphic below for details!
We’ve just released our newest iOS SDK, version 5.2.0! Our adapters are now compatible with Vungle’s latest iOS SDK version 1.5.0. The version improves status bar behavior with a new configuration parameter that can be set by the developer.
Our new SDK also includes Applifier support for mobile rewarded video. Get started with Applifier here.
Finally, we’ve converted the SDK code to Automatic Reference Counting (ARC). Now, rather than having to think about retain and release operations, you can concentrate on the code that matters.
Over the past months, we’ve heard from our publishers that as they integrate more and more networks, actively checking and updating eCPMs is a time-consuming task.
In response, we’ve launched Ad Network Autopilot, a key feature of our mediation solution that helps developers automatically optimize revenue from multiple ad networks. By adding reporting credentials to the mediation dashboard and choosing “Autopilot,” our platform will actively draw eCPM rates from networks and update network ranking accordingly to maximize payout.
Enabling Autopilot is easy. Simply go to: Application Setup > Mediation > Pick any ad network > Add Reporting API credentials > Pick “AutoPilot” in the optimization section.
The solution not only helps save time and resources, it increases the overall success of network integrations. Stay tuned for more Autopilot features coming soon!
At SponsorPay, we value data protection and take the privacy of our publishers’ users very seriously. As part of our commitment, we have ensured that our products now conform to the most recent changes in the “Children’s Online Privacy Protection Act” (COPPA). This measure prevents online data collection from children younger than thirteen under U.S. jurisdiction.
Publishers: You can now indicate on your dashboard whether your app falls under the regulations of COPPA. Rest assured that your younger users are safe with us.
We’re proud to announce that SponsorPay was named one of OnMobile’s 100 Top Private Companies in 2013. The list designates us a “catalyst for the innovation boom,” placing us among a selection of companies that are “bringing a stream of disruptive technologies to the world.” We were chosen by industry experts on the basis of outstanding innovation, market potential, commercialization, stakeholder value, and media buzz.
What an honor!
This week our Finance and Accounting, Billing, & Collections teams moved to a new office in Berlin on Ackerstraße 153. As the pictures document, the space is already becoming a true SponsorPay home. We’re happy we captured the new office crew enjoying the stocked fridge, personalized mugs, and lots of sunlight.
It’s official (and we have a wall decal to prove it – just see below) – our Bay Area crew has moved into the Humboldt Bank Building in the heart of San Francisco!
The SF branch has humble roots. The “office” began as a dual purpose two-bedroom apartment, home base for employees visiting frequently from Berlin. At the time, only one dedicated staff member comprised our Silicon Valley division, but a steady flow of Berlin counterparts staved off any potential loneliness.
A year later, it was a different story. Our team had grown quickly and we cozied up in a shared space on Townsend Street. The building housed a handful of other start-ups and a couple dozen game developer interns programming in the basement. Our less than 350 square foot room was snug to say the least. Now, in our new, roomier digs, we reminiscence on our time at Townsend as “team building.”
The San Francisco-based SponsorPay clan now fits comfortably into our new workspace, sometimes spilling over into one of two (!) conference rooms, the lounge or kitchen. In our snazzy new office (check it out below!), we’re ready to take the US market by storm!
Unity Technologies is dedicated to streamlining every aspect of the game development process. Naturally, turning a profit is a core motivation behind any commercial game project. In keeping with our philosophy, democratizing game design, we are always on the lookout for service solutions which can help you to this end. That’s why we’re pleased to announce that we’re bringing SponsorPay, well-known as a driving force in the games and app economy, via smarter ad monetization, to the Asset Store as a strategic online service partner.
SponsorPay’s plug-in brings Unity developers of all shapes and sizes the ability to monetize both through value-exchange as well as their social video and engagement advertising product, BrandEngage, which features immersive ad units with custom creatives from partners like Coca-Cola, Warner Brothers and Volkswagen. SponsorPay’s mediation offering goes a step further by simplifying the integration, management & optimization of multiple ad networks to save time and resources. The Mediation Platform provides access to top campaigns across a wealth of ad sources, and features an easy, single point of integration, real-time yield optimization, scalable ad serving and filtering capabilities as well as in-depth reporting dashboards.