BERLIN, Germany – SponsorPay, the leading international platform for mobile app monetization and distribution, has helped top developer Creative Mobile achieve two times the revenue of in-app purchases. In addition, the company has announced partnerships with leading developers Out Fit 7 Ltd, HandyGames, Apostek and Yuilop.
“Offers make us 1.5-2x more revenues than in-app purchases,” remarked Vladimir Funtikov, CEO and founder of Creative Mobile, a leading developer on Android and maker of super-hit Drag Racing, one of the 10 most downloaded Android apps of all time. “SponsorPay’s powerful mobile product has sparked significant revenue growth for us in the US and also opened up new markets in Europe and Asia.”
New Products: BrandEngage And Mobile,
New Subsidiaries: US And Japan
BERLIN, Germany – SponsorPay, the leading cross-platform in-game advertising company, announced today that it achieved 125% YoY revenue increase in 2011. This growth was fueled by deepened relationships with key clients as well as the launch of two new products: BrandEngage, tapping into the fast-growing video advertising and brand engagement market, as well as a mobile CPA (mCPA) and Android pay-per-install network. SponsorPay is on track for equally strong growth in 2012.
SponsorPay expanded last year to over 110+ employees in seven locations, including new offices in New York, Tokyo and Istanbul to support operations in Berlin (HQ), London, Paris and San Francisco. As a testament to its commitment to localization, the company established subsidiaries in the US and Japan.
Posted in Company Updates, Industry News, Press
BERLIN, Germany – A new study conducted by SponsorPay, the leading international cross-platform social advertising solution, found that consumers welcome the opportunity to watch sponsored videos in online games and not only recall these brands but also harbor positive sentiment towards them.
According to the findings, 72% of consumers welcome the opportunity to earn virtual currency by watching branded videos. Of those who have previously watched videos, 87% would like to engage more with branded videos in games.
BERLIN, Germany – SponsorPay, the leading global cross-platform social advertising solution, continues its international expansion by extending its footprint and deepening ties in Turkey.
After recently establishing subsidiaries in the United States and Japan, SponsorPay is now strengthening its presence in Turkey’s lucrative online market. Turkey is one of the most propitious gaming sectors in Europe with the world’s fourth largest Facebook user base and a massive social gaming user base.
Posted in Company Updates, Industry News, Press
Our Directors of Mobile and Marketing, Johannes and Projjol, recently crafted a guest post for industry blog Social Games Observer based on their dissection of statistics provided by our partner and app search company Xyologic. They unearthed four key insights about the mobile apps market from data on app downloads in August 2011.
To find out more, read the piece on SGO which includes a cool infographic.
This morning, global games development news publication Develop published a piece that examines the future of game monetization. As a means of discussion, a group of industry thought leaders were consulted on the subject, including our Director of Marketing, Projjol.
Some of the topics covered include service and delivery, payment and monetization methods as well as user retention. Check out the article for yourself!
SponsorPay, Europe’s leading social performance advertising platform, and zanox, the leading performance advertising network in Europe, are strengthening their successful cooperation towards international expansion and mobile platforms.
As one of the early providers of performance campaigns in online games and social media, SponsorPay has cooperated with zanox since inception in 2009. The company offers advertisers a platform to present their brand and products to social media users worldwide and has a solid foothold in a dynamic and fast-paced market. SponsorPay’s innovative ad-funded payment solution gives online users access to virtual currency or premium features through participation in targeted advertising offers. The advertiser ‘sponsors’ in-game progress of players and benefits from unique brand exposure as well as the building of positive brand sentiment.
BERLIN, Germany – SponsorPay, the leading global cross-platform advertising solution, has partnered with Bigpoint, a top browser games publisher, to make BrandEngage the exclusive in-game advertising platform for the latter’s casual games in Europe.
Over the past few months, advertisers have been flocking to casual gaming’s global audience of over one billion players. These users exhibit both higher engagement rates than traditional media as well as stronger inclination to interact with ad campaigns. According to a recent report by Saatchi & Saatchi and Ipsos OTX MediaCT, two in five consumers prefer to receive new product information through messaging in online games versus 3% who opt for TV/radio advertising.
Posted in Company Updates, Industry News, Press
Berlin, GERMANY – Nk.pl users make micropayments via virtual currency – Eurogabki (EGB). Thanks to cooperation with SponsorPay, users can fill their virtual pockets with EBG outside nk.pl by completing offers from partners.
Until recently nk.pl users could purchase virtual currency only via SMS or bank transfer. Now, they can acquire EGB through partners’ offers which can be found here. Users choose and complete an offer and the virtual currency is immediately transferred into his/her virtual pocket in nk.pl. Actions rewarded with EGB can be: registration on a webpage, purchasing products in online stores and subscribing to newsletters among many others. The platform which allows users to get EGB through the partners’ offers is supplied by SponsorPay.
Berlin, GERMANY / Tokyo, JAPAN – SponsorPay, the leading global cross-platform social advertising solution, is continuing its international expansion with the establishment of a subsidiary in Japan, SponsorPay K.K., as well as close cooperation with regional ad network LinkShare JP.
With local relationships being a key success factor in Asia, SponsorPay’s Japanese team will focus on driving business development in the region. The company’s set up of a Japanese subsidiary comes hot on the heels of the foundation of US-based SponsorPay Inc. announced last month. According to the Japan Online Game Association (JOGA), the country’s social games market saw $2.98 billion of revenue in 2010 while other online games generated $1.68 billion. “With the Japanese smartphone industry also surging ahead and a booming mobile app economy, the country presents tremendous opportunity,” commented Sodan Selvaretnam, CFO at SponsorPay.
Posted in Company Updates, Industry News, Press