BERLIN, Germany – SponsorPay announced today that its advertising platform BrandEngage now reaches a worldwide audience of more than 85+ million monthly users, just nine months after inception. The platform now services over 10 million daily video requests from users in the US, UK, Germany, France, Spain and Italy, among others.
Launched in July last year, BrandEngage is an innovative advertising platform driving customized cost-per-view (CPV) and brand engagement campaigns in social and online games as well as other entertainment portals. Since then, SponsorPay has developed close partnerships with leading publishers, including Bigpoint, Digital Chocolate, King.com, GameDuell, Aeria Games and Spil Games, among others, to ensure brand advertisers can present their campaigns to high-quality users the world over. Efficient targeting and unique engagement tools – including social sharing and survey participation – ensure industry-leading results such as completion rates consistently over 90% as well as sharing and click-through rates above 35%.
BERLIN, Germany – SponsorPay, the leading international platform for mobile app monetization and distribution, has helped top developer Creative Mobile achieve two times the revenue of in-app purchases. In addition, the company has announced partnerships with leading developers Out Fit 7 Ltd, HandyGames, Apostek and Yuilop.
“Offers make us 1.5-2x more revenues than in-app purchases,” remarked Vladimir Funtikov, CEO and founder of Creative Mobile, a leading developer on Android and maker of super-hit Drag Racing, one of the 10 most downloaded Android apps of all time. “SponsorPay’s powerful mobile product has sparked significant revenue growth for us in the US and also opened up new markets in Europe and Asia.”
New Products: BrandEngage And Mobile,
New Subsidiaries: US And Japan
BERLIN, Germany – SponsorPay, the leading cross-platform in-game advertising company, announced today that it achieved 125% YoY revenue increase in 2011. This growth was fueled by deepened relationships with key clients as well as the launch of two new products: BrandEngage, tapping into the fast-growing video advertising and brand engagement market, as well as a mobile CPA (mCPA) and Android pay-per-install network. SponsorPay is on track for equally strong growth in 2012.
SponsorPay expanded last year to over 110+ employees in seven locations, including new offices in New York, Tokyo and Istanbul to support operations in Berlin (HQ), London, Paris and San Francisco. As a testament to its commitment to localization, the company established subsidiaries in the US and Japan.
Posted in Company Updates, Industry News, Press
BERLIN, Germany – A new study conducted by SponsorPay, the leading international cross-platform social advertising solution, found that consumers welcome the opportunity to watch sponsored videos in online games and not only recall these brands but also harbor positive sentiment towards them.
According to the findings, 72% of consumers welcome the opportunity to earn virtual currency by watching branded videos. Of those who have previously watched videos, 87% would like to engage more with branded videos in games.
BERLIN, Germany – SponsorPay, the leading global cross-platform social advertising solution, continues its international expansion by extending its footprint and deepening ties in Turkey.
After recently establishing subsidiaries in the United States and Japan, SponsorPay is now strengthening its presence in Turkey’s lucrative online market. Turkey is one of the most propitious gaming sectors in Europe with the world’s fourth largest Facebook user base and a massive social gaming user base.
Posted in Company Updates, Industry News, Press
Our Directors of Mobile and Marketing, Johannes and Projjol, recently crafted a guest post for industry blog Social Games Observer based on their dissection of statistics provided by our partner and app search company Xyologic. They unearthed four key insights about the mobile apps market from data on app downloads in August 2011.
To find out more, read the piece on SGO which includes a cool infographic.
This morning, global games development news publication Develop published a piece that examines the future of game monetization. As a means of discussion, a group of industry thought leaders were consulted on the subject, including our Director of Marketing, Projjol.
Some of the topics covered include service and delivery, payment and monetization methods as well as user retention. Check out the article for yourself!
SponsorPay, Europe’s leading social performance advertising platform, and zanox, the leading performance advertising network in Europe, are strengthening their successful cooperation towards international expansion and mobile platforms.
As one of the early providers of performance campaigns in online games and social media, SponsorPay has cooperated with zanox since inception in 2009. The company offers advertisers a platform to present their brand and products to social media users worldwide and has a solid foothold in a dynamic and fast-paced market. SponsorPay’s innovative ad-funded payment solution gives online users access to virtual currency or premium features through participation in targeted advertising offers. The advertiser ‘sponsors’ in-game progress of players and benefits from unique brand exposure as well as the building of positive brand sentiment.
Just in time for dmexco Cologne, our CEO, Andreas Bodczek, sat down with deutsche-startups.de to discuss the current state of digital content advertising. Andreas reflected upon his experiences and prospects in this exciting new industry, talked about SponsorPay’s international expansion strategy and gave a sneak preview of what the company could look like 12 months from now.
Check out the full length interview (in German).
BERLIN, Germany – SponsorPay, the leading global cross-platform advertising solution, has partnered with Bigpoint, a top browser games publisher, to make BrandEngage the exclusive in-game advertising platform for the latter’s casual games in Europe.
Over the past few months, advertisers have been flocking to casual gaming’s global audience of over one billion players. These users exhibit both higher engagement rates than traditional media as well as stronger inclination to interact with ad campaigns. According to a recent report by Saatchi & Saatchi and Ipsos OTX MediaCT, two in five consumers prefer to receive new product information through messaging in online games versus 3% who opt for TV/radio advertising.
Posted in Company Updates, Press