New Products: BrandEngage And Mobile,
New Subsidiaries: US And Japan
BERLIN, Germany – SponsorPay, the leading cross-platform in-game advertising company, announced today that it achieved 125% YoY revenue increase in 2011. This growth was fueled by deepened relationships with key clients as well as the launch of two new products: BrandEngage, tapping into the fast-growing video advertising and brand engagement market, as well as a mobile CPA (mCPA) and Android pay-per-install network. SponsorPay is on track for equally strong growth in 2012.
SponsorPay expanded last year to over 110+ employees in seven locations, including new offices in New York, Tokyo and Istanbul to support operations in Berlin (HQ), London, Paris and San Francisco. As a testament to its commitment to localization, the company established subsidiaries in the US and Japan.
BERLIN, Germany – SponsorPay, the leading global cross-platform advertising solution, has partnered with Bigpoint, a top browser games publisher, to make BrandEngage the exclusive in-game advertising platform for the latter’s casual games in Europe.
Over the past few months, advertisers have been flocking to casual gaming’s global audience of over one billion players. These users exhibit both higher engagement rates than traditional media as well as stronger inclination to interact with ad campaigns. According to a recent report by Saatchi & Saatchi and Ipsos OTX MediaCT, two in five consumers prefer to receive new product information through messaging in online games versus 3% who opt for TV/radio advertising.
Posted in Company Updates, Industry News, Press