BERLIN, Germany – A new study conducted by SponsorPay, the leading international cross-platform social advertising solution, found that consumers welcome the opportunity to watch sponsored videos in online games and not only recall these brands but also harbor positive sentiment towards them.

 According to the findings, 72% of consumers welcome the opportunity to earn virtual currency by watching branded videos. Of those who have previously watched videos, 87% would like to engage more with branded videos in games.

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