Here is our weekly feature in which we share the top articles we enjoyed:
eWEEK, Google Will Hit $5 Billion in Ad Revenue from Tablets in 2013: Study by Todd R. Weiss (@TechManTalking)
A new study from Marin Software predicts that the increasing popularity and usage of tablet computers will lead to increases in ad revenue. The report states that “conversion rates on search clicks originating from tablet devices increased dramatically in 2012, rising 31 percent from January to December.” This means that consumers were following through with purchases after seeing and clicking the ads that popped up on their tablets. In addition, the report predicts that the conversion rate of tablets will exceed the conversion rate of desktop computers by the end of 2013.
We also found these articles interesting:
- Adweek, For Mobile Marketing That Really Works, Just Look to Asia by Christopher Heine (@Chris_Heine)
- TechCrunch, The Top Mobile Games Are Grossing More Than 4X What They Were A Year Ago, GREE’s Dharni Says by Kim-Mae Cutler (@kimmaicutler)
- PocketGamer.biz, Mobile games market grew 33 percent in 2012 to $9 billion by James Nouch
Here is an interesting short film produced by MediaMath and Improve Digital. This piece shows us how automated media trading has evolved over time within the digital advertising industry, complete with several interesting figures and statistics.