BERLIN, Germany – SponsorPay announced today that its advertising platform BrandEngage now reaches a worldwide audience of more than 85+ million monthly users, just nine months after inception. The platform now services over 10 million daily video requests from users in the US, UK, Germany, France, Spain and Italy, among others.
Launched in July last year, BrandEngage is an innovative advertising platform driving customized cost-per-view (CPV) and brand engagement campaigns in social and online games as well as other entertainment portals. Since then, SponsorPay has developed close partnerships with leading publishers, including Bigpoint, Digital Chocolate, King.com, GameDuell, Aeria Games and Spil Games, among others, to ensure brand advertisers can present their campaigns to high-quality users the world over. Efficient targeting and unique engagement tools – including social sharing and survey participation – ensure industry-leading results such as completion rates consistently over 90% as well as sharing and click-through rates above 35%.
BERLIN, Germany – A new study conducted by SponsorPay, the leading international cross-platform social advertising solution, found that consumers welcome the opportunity to watch sponsored videos in online games and not only recall these brands but also harbor positive sentiment towards them.
According to the findings, 72% of consumers welcome the opportunity to earn virtual currency by watching branded videos. Of those who have previously watched videos, 87% would like to engage more with branded videos in games.
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